promotional models working an event

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Trade show promotional model holding a flyer

What is a promotional model?

A promotional model is skilled at raising interest and demand in a product, service or brand through personal interaction with a target market. Typical promo model duties include wearing branded apparel, providing samples, passing out promotional materials, or offering product demonstrations. Vantage promotional models have experience representing top brands and engaging with potential customers.

See What Our Customers Have To Say

“Timely, professional, and went above and beyond”
Both models were timely, professional, and went above and beyond to create a memorable experience at our booth. Couldn’t have worked out better and look forward to working with Vantage again. !
“The promo models were outstanding and even exceeded my expectations”
The models were outstanding and even exceeded my expectations. Very pleased and impressed with both Lauren & Bobbie’s professionalism and attitude. They were both friendly, took a lot of notes, and greeted all of our booth visitors in a warm and welcoming manner. This allowed me to interact with other booth visitors and walk around meeting others and conducting meetings.
“We couldn’t have asked for a better ambassador.”
We couldn’t have asked for a better ambassador at the booth. Ashley was very professional and helpful. She was very friendly, outgoing and did great with our potential clients at the trade show. We really enjoyed having her at the booth.
Booth Hostesses working at a convention center

Roles & Responsibilities of a Promotional Model

Promotional models are responsible for creating a positive impression of your brand. They may do this in a number of ways, including generating awareness, educating consumers at your booth, generating leads for your sales team, and creating a memorable experience by engaging in a friendly personable manner.

How Can Promotional Models Benefit Your Business?

team-of-promo-girls increasing brand awareness

Increasing Brand Awareness

Promotional models can help increase brand awareness by creating a memorable experience for potential customers. They can attract attention to your booth or event space, distribute marketing materials, and answer questions about your brand.

promo model driving sales at convention booth

Driving Sales

Promotional models can help drive sales by generating leads, educating consumers about your products or services, and creating a positive association with your brand. This can increase the likelihood of a purchase and drive revenue for your business..

Promo-girls-working-an-event

Creating a Lasting Impression

Promotional models can help create a lasting impression on potential customers by engaging with them in a friendly and personable manner. This can increase the likelihood of repeat business and create brand advocates who will promote your brand to others.

promo model working at exhibitor booth

Differentiating Your Brand

Promotional models can help differentiate your brand from your competitors by creating a unique and memorable experience for potential customers. This can help your brand stand out and increase the likelihood of a purchase.

Become A Promo Model

If you’re smart, energetic, outgoing and reliable you have potential to become a trade show model.  To get started, find a reputable trade show staffing agency in your area.  Almost every major city has a trade show modeling agency, and almost all of them allow you to sign up online.  If you’re new to the industry, be prepared to provide the agency with photos, a resume and physical stats.

How To Find Promotional Models?

I’m exhibiting at a trade show; how do I find a promotional model? The simplest way to find booth talent is by contacting a local trade show staffing agency. A smart agency will start by asking you what type of event you’re attending, what size booth you have, if you’ve hired booth staffing before, what your main goal is for the show and how much you are looking to spend. Based on this information they will be able to make recommendations on what type of trade show staff you should hire. If you have the time, and are looking to save a couple bucks, using Facebook, Instagram or Craigslist to find trade show talent is an alternative option.

How Much Does It Cost to Hire A Promotional Model?

The cost to hire a booth hostess ranges from $30 – $55 per hour. The price varies depending on the size of the trade show, the event location and the experience level of the hostess. If you’re looking to hire a trade show model in Las Vegas expect to pay towards the higher end of this range. Hiring a trade show presenter will set you back between $55 – $95 per hour. Rates vary based on where the presentation is taking place, the length of the script and the experience level of the presenter.