Trade Show Technology: Taking Advantage of RFID Chips
Staying up-to-date on relevant trade show technologies is important for event organizers that wish to improve the trade show experience of both exhibitors and attendees at their show. One trade show technology being used and acknowledged by event organizers is the use of Radio Frequency Identification technology (RFID) chips in attendee badges.
This technology has been around for a few years but is germane because of its many uses on the trade show floor. These chips can provide ample information about the types of consumers attending shows, behavior patterns of consumers at the shows, and so much more. Because of their many benefits, RFID chips should be incorporated at both small and large trade shows.
Trade Show Technology – Incorporating RFID Chips in Trade Shows
So, how are RFID chips already being used at large trade shows and conventions? RFID Insider explains that the chips are being utilized for showing the traffic flow and patterns of attendees at current shows to improve the layouts, reducing wait time, and providing a tool for analyzing the trade show market. Let’s dive a little deeper into each benefit.
1. Traffic Patterns and Consumer Behavior
The chips are an inconspicuous and excellent way for event organizers and exhibitors to measure and comprehend the activity occurring at each show. Badges containing the chips can be easily distributed and allow event organizers to learn more about the activity at their trade show or conference. The information gathered by RFID can change how the venue layout is organized to ensure all booths exhibiting at the show have more booth traffic.
The information is presented in real-time, which means event organizers can use the data to understand how consumers move about the trade show floor and analyze the paths taken by a majority of attendees during the event. If there is an issue that occurs with the traffic flow during the trade show the information provided by the RFID chip to pinpoint the problem and make it faster for your team to correct.
2. Limited Waiting Time for Registration
RFID tracking systems can eliminate the need for registration lines at trade shows. Lines make people irritable and impatient, so the removal of wait time will mean happier attendees that are more open to learning about different companies exhibiting at the trade show and spend a larger amount of time on the trade show floor. The RFID tracking systems allow registration to be quick and painless for attendees and event coordinators.
3. Market Analysis
Analyzing the market has never been simpler than it is with RFID tracking because these systems allow event organizers to see where attendees went, how many booths they visited, and how long they stayed engaged at each booth. This information is especially valuable for trade show exhibitors that hire trade show booth staff to host trade show demonstrations and trade show presentations and are wondering how effective these marketing tactics are.
Using RFID tracking technology is valuable market information that event organizers can offer to exhibitors as an added benefit of having a booth at their show. Additionally, with the market information, following up with potential customers is simpler than ever before because event organizers and exhibitors can access the information provided by attendees that visited their booth.
RFID tracking systems provide information to event coordinators and exhibitors that increase visibility at trade shows by giving the appropriate metrics to improve events and individual booths based on what was deemed successful from the RFID data. Companies can improve their ROI by targeting their messages and presentations to fit the needs of their target market. The use of RFID chips should increase in the trade show market to improve the events in the future!
Interested in learning more about incorporating RFID at trade shows? Check out Metal Craft.