Planning Your Booth Staffing Strategy
When deciding whether or not your booth should include the assistance of trade show models & talent, you should keep the following questions in mind. How big is your booth space? If you have a large booth space, adding additional booth staff will help your team cover more ground and increase your trade show leads. Who is your target audience? Will your target audience notice the booth models or walk right past them? And finally, does the expo allow exhibitors to hire expo girls?
Once you have answered these questions, you will have a better and more holistic view of whether hiring expo talent and models is a smart trade show marketing decision for your brand.