Staying up-to-date on relevant trade show technologies is important for event organizers that wish to improve the trade show experience of both exhibitors and attendees at their show. One trade show technology being used and acknowledged by event organizers is the use of Radio Frequency Identification technology (RFID) chips in attendee badges.
As any experienced trade show exhibitor knows, the work doesn’t end after the convention hall doors have closed. In fact, some may argue that the real trade show work begins after the trade show is over. That exhibiting at the trade show is actually the easiest part. Trade show follow-up and evaluation requires a lot of time, effort, and new ideas. Is your trade show team ready to handle the pressure? [read more]
Trade shows are an important marketing tool used by a variety of brands to reach out to their target audience and gain new sales leads. Many companies spend a good amount of time planning for the trade show by designing the perfect booth, hiring promotional models, and creating the most attractive signage. However, many companies are ignoring one very important part of the process – the pre-show! [read more]