An Elite Brand Ambassador Staffing Agency

Vantage Advertising is a trade show staffing and promotional modeling agency. For nearly a decade, the company has provided trade show models, promo models and booth staff to exhibitors across the United States. As the nation’s leading event staffing agency, they know that communication and engagement are paramount to the success of any event. No matter how big or small you are, or what industries or sectors you do business, Vantage can provide the event models you need so you can get the results you want.

Brand Ambassadors | Greeters | Demonstrators

Get the Most Bang for Your Buck at the Next Tradeshow

We’ve put together 10 useful tips to make your tradeshow experience a worthwhile event:

1. Know Your Objective

“Trim the fat” applies to more than the cut of your favorite steak. Everything you do at a tradeshow should be efficient and support the business’ sales and marketing objectives. You need to know what you’re exhibiting, and perhaps even more importantly, why you’re exhibiting.

2. Plan Your Budget

Budgeting is more than a buzzword—it’s the foundation of financial preparedness. Drafting an itemized budget will help you see exactly where your expenses are going and helps you meticulously attend to every single detail of your exhibit.

3. Properly Staff Your Booth

As they say, how you win depends on who’s in. Putting the right team in your booth will make all the difference when it comes to turning prospects into customers. The more friendly, professional, knowledgeable, engaging, and all-around go-getting, the better.

4. Make It Memorable and Exciting

5. Spread the Word in Advance

Once your trade show is booked, you’ll want to invite as many contacts as you can. Making connections is a crucial step towards establishing business partnerships—so give your audience every detail they’ll need to get to your exhibit. Your website and social media are great places to start advertising.

6. Speaking of Social

Social media can help you engage with a large audience by hopping on what’s trending. Using event hashtags, creating fun content, interacting with posts, or teasing your audience with questions about your business can help draw visitors into your booth.

7. Know Your Audience

We already mentioned the importance of knowing why you’re exhibiting at a tradeshow, now it’s important to consider who you’re exhibiting to. Is it suppliers, CEOs, entrepreneurs? Each audience will require a tailored strategy so you can appropriately appeal to their needs.

8. Use Technology

Another way to engage your audience is by integrating digital technology into your exhibit. Today, some form of digital communication is considered the norm. Without it, your booth could suffer from being too “old school.” Demonstrating your product or business by using tablets, apps, or something even more creative will show prospects that you’re up to date on today’s modern world. It’s a step up from handing out brochures.

9. Don’t Misuse Your Own Technology

Yes, allowing guests to interact with tech is a good thing. You getting distracted with emails, texts, updating your friends with a picture of last night’s dinner on Instagram is not best practice. If you’re behind the booth looking at your phone or computer, you’re missing out on valuable opportunities to engage and follow up with attendees. Get up and get networking!

10. Follow Up Promptly

Once you’ve nailed the tradeshow exhibit and captured leads, it’s time to follow up before being forgotten. After the show it’s imperative that you quickly send out materials and put the best prospects in touch with your sales team. The faster you do this, the more you’ll stand out.

Remember, it takes more than being a good talker to pull off a successful tradeshow experience. It takes strategic planning and close attention to detail to ensure a healthy return on your investment. You’re shelling out a good chunk of time, money, and valuable company resourced for one reason—to capture leads and grow your business. Following the right advice can truly add value to your company. Best of luck!

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You’ve already booked the tradeshow.
Now it’s time to book the right brand ambassador!