Virtual Booth Hostesses Versus Trade Show Models

Technology is ever changing. It seems that every time you turn around, there are new devices that are replacing older versions. The trade show industry is no different. So, when we came across this YouTube video of a virtual booth hostess we were interested in learning more about them and wondered whether or not they would replace traditional trade show models.

So, what does this mean for the trade show industry? Will virtual trade show models become an overnight sensation? Should trade show models be worried that virtual booth hostesses are going to replace them at trade shows. We decided to compare them and find out.

Here’s what we compared them on:

• • Reliability
  • Ability to gather crowds
  • Accuracy
  • Cost
  • Time and,
  • Ability to generate leads.

See for yourself who we think came out on top.

Virtual Booth Hostesses Versus Trade Show Models

Virtual Trade Show Models

 Advantages:

• • Reliability- Virtual booth hostesses are reliable. Simply set up the projector and press play and your virtual trade show model is ready to go. She doesn’t need a lunch break and never gets tired.
  • Ability to gather crowds- Virtual booth hostesses are unique. Attendees will be drawn to your booth to see the virtual booth hostess in action.
  • Accuracy- Virtual booth hostesses are videotaped prior to the event and then set to loop during the trade show. The information they recite is edited and 100% accurate.

Disadvantages:

• • Cost- Virtual booth hostesses are expensive. Here’s why: you have to pay the model to be in the video, pay for a team to record and edit the video, pay for equipment, and finally you have to pay for a team to set up the video during the trade show and make sure that everything runs smoothly.
  • Time- Virtual booth hostesses take time to produce, set up, and display, keeping your team from attending to important last minute trade show details. Need help organizing details for your next trade show? Try this trade show checklist.
  • Ability to generate leads- Virtual booth hostesses can gather crowds to you booth, but cannot generate the actual leads for you. Instead, your booth staff has to generate and collect leads.

Trade Show Models:

Advantages:

• • Cost- Trade show models are cheap because you only have to pay one flat rate. There are no hidden fees or additional costs that arise during the trade show.
  • Time- Trade show models arrive on-time ready to work.
  • Ability to gather crowds- Trade show models have the ability to go onto the trade show floor, shake hands, and encourage attendees to stop by your booth.
  • Ability to generate leads- Equipped with a badge scanner, mobile app, tablet, or promo giveaways, trade show models engage and build relationships with attendees, giving them the ability to generate quality leads.

Disadvantages:

• • Reliability- Trade show models are human, so problems and issues arise that can keep them from working.
  • Accuracy- Trade show models are prepared with event information, but they can forget details.

And The Winner Is…

TRADE SHOW MODELS!

When all is said and done, trade show models are more likely to produce higher ROI and generate more leads and sales than virtual booth hostesses.

So, what do you think? Do you think hiring trade show models has more advantages than using virtual booth hostesses? Who would you rather interact with? Share your thoughts with us below and don’t forget to add us to your RSS feed!